Episode Transcript
Don (00:00)
I thought the Pepsi ad was great. You you can't trademark polar bears, right? So it's just a big giant swing. know, is it a haymaker? No, you know, but it's just a big gratuitous like we're going to use our like think about I'm just thinking contextually of we're going to use our number one competitors mascot.
Rob (00:01)
Okay.
Don (00:23)
in our ad the entire time.
Alright, we're back Rob episode 158. Alright, we're gonna do one that we've done. How many years have we been doing this? Do we have any idea? A couple years, three years, something? I don't even know. Because we've done this. We've done this episode every single year because we kind of have to do it because it's kind of like it's it's like a given, you know, like and it'll probably come out way past when everybody else's does, but that's OK. You know, ⁓ the Internet never forgets, right? We figured we do our
Rob (00:50)
158.
Probably, yeah, maybe three years.
We're obligated to.
Of course it will.
Don (01:17)
Super Bowl wrap up commercial sort of impressions, you know, and I don't think we've ever done like who's the best and who's the worst and rate this and rate that or anything. It's really just more like, hey, what did you like? What you know, what were some of your impressions on advertising and Super Bowl? And we've probably talked about, is it even worth it? I mean, you know, how many millions of dollars per 30 seconds and this and that, I don't know, you know, but just kind of what our impressions were from the big game, right? So.
Rob (01:30)
Yeah.
Yeah.
Yeah.
Well, I think it's to answer a question that you didn't ask, is it worth it? ⁓
Don (01:50)
Yeah.
Rob (01:53)
You can easily make the case that, you know, I think it was 10 million bucks this year. ⁓ Easy math, I think it was around 10 million bucks for 30 seconds. ⁓ And you can absolutely make the case that it is the single most watched event, right, on television. I mean, I think I saw the numbers the other day and they were saying at least for the halftime show, it like 125 million people.
Don (01:58)
Okay. ⁓
Yeah, domestically. Yeah, for sure.
Halftime show, think it was the second most watched halftime show. I think, yeah. Yeah. And I think it was the fourth or in the top five of watched Super Bowls. And I think it trailed off at the end because the game was so poor, obviously, but yeah.
Rob (02:22)
Yeah, well, obviously there was so much leading up to it that of course everybody tuned into it, you know, for better or worse.
The game was so lame. Yeah.
I mean, I, you know, so, so in that regard, and, and certainly there was a surge, I would guess, of people watching halftime versus the rest of game.
Don (02:44)
Yeah, halftime went up to like
almost 140. Right. It was like 137 130. Yeah. Yeah.
Rob (02:47)
Yeah, 140, 140 million or something like that. Yeah,
mean, that's just, mean, that is a 10th of a billion, a little more than that. So that is a big, big number. So you could argue that, yeah, it's absolute. The value is still absolutely, absolutely there. Even though when you say it like, $10 million for 30 seconds, that sounds insane. But for...
Don (02:55)
Yeah. Yeah. It's crazy. Yeah. Yeah.
Insane. Well, I always
do laugh though about like, is it you know, like, oh, this is the number one movie now because it had the most but it's like most tickets, you know, it's like, well, but movies cost a lot more than they used to, you know, there's more people here to watch like population, like it's always going to be the next highest note, right? I mean, am I crazy and how they they rank that or you know,
Rob (03:28)
Of course. Of course.
Well, I thought I thought this was interesting if we think about time and time and money ⁓ for ads. So ⁓ I do remember the the Wigovia ad, right? The weight loss drug ad ⁓ that was Kenan ⁓ Kenan Thompson on top of the thing. Anyway, they their ad was 90 seconds, so they they paid for 90 seconds. OK, now do they get a discount?
Don (03:53)
I'm gonna half. Yeah, got it.
Rob (03:56)
Did they pay 30 million? Did they get a discount? Who knows? Doesn't matter. But what I found most interesting about that, and I watched it again, was the ad was fine. It was nothing groundbreaking creatively or otherwise, I felt like. But what I thought was interesting about it, and certainly this is the trend with all new drugs these days, ⁓ but in this case, the legal and the list of side effects started
Don (04:06)
Yeah.
Okay.
Rob (04:25)
at 50 seconds. So the ad ran for you had 45 seconds of ad and then starting around 4748 almost 50 the rest of the spot. Yeah, so how call it half arguably half of that was just your stomach's gonna explode your face is gonna fall off, know all you're gonna die all the bad things.
Don (04:34)
of the 40 seconds, 40 seconds of legal.
brutal.
Yeah. Yeah, yeah. Do you remember
the glory days of print advertising and like there's a magazine magazine and it was like, ⁓ here's an ad for whatever the drug is and the entire backside was all legal or whatever. It was like, that's a two page ad for one thing. The legal is the same. Yeah.
Rob (04:53)
yeah!
That's red. Yeah. Yeah. yeah.
Yeah, so same thing in Super Bowl terms. was like,
wow, this legal has gone on for.
Don (05:11)
Yeah, there was there was
another weight loss. There was the row ad with Serena Williams, I think, right? It's all like, I must go on this and that. But I don't remember there being that much legal. I think it was just like, yeah, I'm on weight loss. And I'm proud. And, know, because it's not the official whatever it's the Yeah.
Rob (05:18)
Yeah.
Well, you wanna know why? I can tell you why. Because Wigovie is a
drug that is regulated by the FDA. And so the FDA mandates that you do all that. Roe and HEMS, we've talked about this before, those are compounding pharmacies. So they're not regulated by the FDA.
Don (05:32)
Yeah. Yeah, we got it. Yeah. Yes. Yes. They're regulated differently
or not. Are they even regulated at all? Is it even? No.
Rob (05:45)
Somebody fact check me on that. I don't think there's a governing body that regulates them. I don't think there is. If there is, it's certainly a gray area. But that's the reason that they don't have. Yeah, that's the reason.
Don (05:47)
Okay, okay.
Okay. Okay. All right.
Yeah, okay. Yeah, okay. Okay, that makes no that makes sense. That makes a lot of sense. So.
Alright, well, that's it. I mean, do you have any initial? What were your initial impressions? Or do you have one that kind of rose to the top?
Rob (06:09)
I remember
⁓ the one that kind of, the one that I thought was funny and I chuckled and I went back and I rewatched it ⁓ was I actually enjoyed the Liquid IV spot, which was the singing toilets. And the reason that I think the reason that I, and I watched it again before we got on here. I think the reason that I liked it ⁓ was
Don (06:25)
Okay. Yes. Yes. Okay.
Rob (06:35)
Number one, I like liquid IV. Like I enjoy the product. I use the product. So I'm starting with a, you know, I'm a believer. I liked it because the concept was super simple. It was singing toilets to tell people if your pee is to yell, is your pee yellow? so fundamentally as a creative, that's what I like. I like the ideas that are super, super simple. And then they're executed against really well.
Don (06:38)
Okay. Yeah. Okay. You're a believer. Yeah, you're on the good side.
Yeah. Yeah.
Rob (07:05)
And so, hey, you can imagine there is no storyboard. It's a guy, you know, the pitch is we're going to have all different toilets representing all different walks of life. And the toilets are going to be singing and that's it. And where are they going to be singing? ask? Well, they're going to be singing against all odds by Phil Collins, right? Which. Yeah, which is, which is a classic. And then we're going to, we're going to end. And so.
Don (07:05)
Yeah.
Mm-hmm. Yep.
Yeah, yeah, yeah.
Yeah, I know that the licensing on some of these songs is pretty impressive, you know, this year. Yeah.
Rob (07:35)
That's it, that's the spot. And then we're ask people at the end, is your P yellow, right? And so I thought it was really good. I thought it was just really well done. It was super simple. It was goofy enough. The production quality was really good. The sound design, if you go back, and I've always been, you know, this is a big proponent of sound design and how much that can affect ⁓ negatively or positively ⁓ spots. And the sound design is done really, really well. If you go back and watch this,
Don (07:50)
Yeah. Yeah.
Hmm.
Rob (08:04)
singing of each toilet in the environment aligns perfectly. You know, and even the even that you've got the one porta potty that's hanging by the crane and it's totally muffled and totally whatever. I saw that one for me. I thought that one was really well done. Super simple. Don't overthink it. Dumb funny premise. Singing toilets. Good music.
Don (08:07)
Mm hmm. Nice. Nice.
Yeah, that was from the crane. Yeah, yeah, yeah. Yeah.
Yeah, it's good.
Like to me, that's a hearken back to an awesome Super Bowl. You know what I mean? Like, this is a worth spending the money production wise, and it's got the right amount of comedy. You know, like you said, great production, but it feels like a Super Bowl ad. Like that one feels like it's not just like, it's an ad we put we ran during the Super Bowl. It's like, no, that was crafted specifically for this for this event, which I think is cool. Yeah.
Rob (08:30)
Yeah. Yeah.
Yeah. And it's relevant too, like singing
toilets are goofy, but completely relevant. It's not just monkeys for the sake of monkeys and craziness for the sake of crazy.
Don (08:49)
Yeah.
Yeah, there were a couple.
There were a couple years there where it was just gratuitous chimpanzees and everything. Yeah, yeah. I know. It's pretty funny. It's pretty funny.
Rob (08:57)
It was all monkeys. was gratuitous chimpanzees everywhere. ⁓ So that
was kind of, that was up near the top of my list. What about you?
Don (09:06)
Yeah, that's cool.
That's cool. The top of my list, believe it or not, I'm going to go obvious and say the Pepsi ad. I thought the Pepsi ad was great. You you can't trademark polar bears, right? So it's just a big giant swing. know, is it a haymaker? No, you know, but it's just a big gratuitous like we're going to use our like think about I'm just thinking contextually of we're going to use our number one competitors mascot.
Rob (09:13)
Okay.
Don (09:35)
in our ad the entire time. It's like, wow. Like, I mean, that's just the like, ⁓ knowing what we know about how the sausage is made, right? And the hoops that you have to jump through to do things. I thought that was pretty cool. know? ⁓ Yeah, it was really well done. It was smart. You know, how do we feel about the...
Rob (09:42)
Yeah.
Yeah.
It was well done.
When you harken
back to the taste test, like go back to the beginning, which is, you prefer A or B? ⁓
Don (09:58)
Yeah. Yeah, he's all blindfolded and he just does the thing, you know. Yeah, yeah, yeah, it's great.
You know, we had a little bit of I mean, I hate to admit I had a chuckle with the Coldplay busted, you know, hugging thing or whatever, you know, but it's like, you know, I mean, if you get it great, if you don't get it, that's I don't know who wouldn't get it. But like, ⁓ you know, I don't know, I just thought that was
Rob (10:13)
Sure, it's relevant. That's timely. Fine.
Don (10:24)
advertising for advertising sake. mean, we're just like, again, I can't get over the fact that we used, we didn't really use us. We used your mascot. It blows my mind. So I ⁓ thought that was pretty cool. ⁓ Yeah, what else? You wanna go? You want me to keep going? Okay, cool.
Rob (10:42)
I'll go. thought that
I thought the. We have to talk about the Duncan ad, of course, and it.
Don (10:50)
Okay.
Pop culture blender.
Rob (10:55)
Yeah, mean, last year, I thought last year's was way better. And yeah, and I think in part because it was new and it was fresh, of course, but it was like, ⁓ they're in these crazy sweatsuits and then remember they sold the actual merch, they sold the sweatsuits and whatever else. This one felt just overly gratuitous and there was no point to it.
Don (11:00)
The Dunkings and Queens? Yeah.
Yeah, absolutely.
Rob (11:23)
Like it just didn't feel like there was any point. was, let's play to our, what's up?
Don (11:25)
Yeah. Yeah, I agree. To me, it was like a strobe light.
To me, it was like a strobe light. It was just here's Ted Danson from Cheers. Here's George Costanza from Front. Here's Joey Tribbiani. Here's the it just kept it was like, just coming. But to your point, there's no like story or narrative, right? It's it's, he's he's managing a Duncan, you know, so.
Rob (11:39)
Yeah.
Well, and it was. Yeah,
and it was I mean, do I love seeing Jasmine guy after all these years? Sure. Great, great reference, right? But like, you know, when they did the Dunkin's, it was like, that was an original new thing. They weren't like parroting anyone this. They were parroting Goodwill Hunting, kind of, sort of, but in a thing. then it's.
Don (11:58)
Yeah. Yeah. Yeah.
Yeah. Yeah. Yeah.
Yeah. No, I'm with you. I'm with you. It didn't do much for me.
Rob (12:09)
It didn't
really do and we gratuitous Tom Brady at the end and it just, it felt really weird. It just felt weird.
Don (12:16)
I do love that he's
like the unofficial ambassador of Duncan though. I think it's hilarious. mean, he's just been the Duncan guy forever, you know?
Rob (12:26)
Yeah,
just I felt like and I and I love ⁓ yeah, lean into that. Let them be the guys ⁓ because it works. ⁓ It just this one didn't work for me. It was like where we felt like there were other places we could. It felt lazy. You know what? It felt really lazy.
Don (12:38)
Yeah, it two, was.
Yeah, yeah. Okay.
So you're on the you're on the criticism for the borrowed equity and parroting other things. I'm more on the like drinking from a firehouse. Like there was just too much. There's just too much going on all at once. You know, it's like, that could have been six different ads if they had different vignettes. And it would have been funnier if he was the manager and then crazy things happened or something. I don't know. But everyone's a critic. Everyone's got ideas, you know, so
Rob (12:56)
Yeah.
Well, think, no,
think part of it is like by contrast, you for me, the liquid IV was a simple concept that was executed. This, I don't know what the idea was.
Don (13:10)
Yeah. Yeah.
Yeah, okay. I'll give you a simple concept that I loved as well was the tight ends Novartis tight ends, right? Now, contextually, we're tight end is obviously a football and you know, it's a position in football. We've got all of these NFL players. But it's just it's interesting. There were two like, I'm gonna call it butt ads, right? Because we had a Levi's, but ads, but just clenched butts, I thought was funny. It's, it's just the same thing over and over again. And then it's just relax your tight end. Right? And then
Rob (13:21)
That was great. Yeah.
Yeah.
It was great.
Yeah,
Don (13:43)
Yeah, yeah, yeah.
Rob (13:43)
super simple. Yeah, exactly. Super simple idea. Well executed. Obviously relevant celebrity endorsements. I mean, you had it. It had it had everything and I thought that was good to you. I thought that was good to.
Don (13:50)
Yeah, yeah. Yeah, yeah, yeah. I love the tight ends. thought tight ends was pretty funny. So yeah.
Yeah, how do you feel about there was a big that big push up front there was before the game there were weeks I think before the game and stuff like that of the state farm ⁓ sort of living on a prayer fake, you know insurance agency. Do you remember anything about all that or whatever, you know, so.
Rob (14:17)
I don't, I don't, ⁓ it doesn't stand out to me.
Don (14:20)
I have a
didn't have a feeling one way or the other. Right. Yeah. I was surprised at the amount of songs that were well known that that the lyrics were all rejiggered for XYZ brand. You know what mean? I mean, there was a time when it was like, my God, you are such a sellout. Like you cannot use my music for you know. And now it's not only please use my music for your ads. It's I will rewrite my lyrics. I mean, Backstreet Boys, like everyone.
Rob (14:36)
Good luck.
Don (14:47)
just specifically for your brand. It's like, wow, things have changed, you know?
Rob (14:51)
Yeah, well,
that's because Spotify doesn't pay artists any money anymore and no one's selling records. So they've got to make some money somehow. Yeah.
Don (14:54)
Yeah, get 100. Yeah, yeah. Yeah, one one hundredth of one cent or whatever every 1000
spins or whatever it is, you know, it's bad. Yeah. So that's crazy. Yeah, I thought I thought it was fine.
Rob (15:09)
Yeah, it did seem like it did.
It did seem like music was more more maybe more notable, more pop music.
Don (15:13)
Yeah. Yeah.
All right. There's there's one more I got for you here. Well, I got a couple more. But there's one speaking of music that I it was really well done. We may be on opposite sides of the fence on this one ⁓ was really well done. But I hated it. Right. I hated the music and it was the rocket mortgage redfin where Lady Gaga redid Mr. Rogers, you know, won't you be my neighbor? Right. And
Rob (15:31)
Okay.
⁓ yeah, she thinks much of you my neighbor.
Don (15:42)
There's a whole backstory, Lady Gaga doing the thing and it's recorded well and she did an amazing job and it sounds great. I absolutely hate that you used Mr. Rogers and what he's known for for a commercial aspect. And I guess maybe we don't fund public broadcasting anymore and all that's cut and maybe it's free domain. I don't even know the origin of that song whatsoever, but I hate the concept of commercializing Mr. Rogers. I mean, it was a great spot, you know, but.
Rob (16:08)
And I think that's fair. I think that's fair. That's like
somebody taking a childhood sacrilege. That's a protected national treasure.
Don (16:13)
Yeah. Yeah. I mean, I got to put my sweater
on. Yeah. I mean, it just just bothers me to no end that poor Mr. Rogers now is selling like online mortgages and find your new home and stuff, you know. Yeah. Yeah. The spot was was interesting in that, hey, here are all the new people moving to their new home and all their neighbors are jerks. You know, it's like, hey, you know, and it's like, they all turn their back on, you know.
Rob (16:22)
Ha ha ha!
Yeah, it feels cheap. It feels really cheap. It feels like a low blow. It feels like a low
Yeah.
Don (16:41)
And
then things happen, storms happen and all these different things. And then the neighbors are cutting up the trees, and everyone's helping out. It was an interesting visual. I just couldn't get over, my God, am I hearing the song that I think I'm hearing? Like, this bothers me.
Rob (16:56)
Well, what's
interesting to me is obviously we have to think about we have to think about target market and they clearly did the research and know that OK, the majority of people watching are going to know you have to know the reference to get the to get the spot right. I mean, I think young folks, young folks, because we're old, we're like, what are we talking about? Like you have to ask yourself the question. OK, does it work without the contact? Does the spot work without the context of of knowing what Mr. Rogers is right?
Don (17:10)
Yeah, yeah, yeah. ⁓
Ha
Yeah, yeah.
Yeah, yeah.
Rob (17:26)
is a question to ask. then also, to me, seems like this is one of those, and we've seen this before, this is one of those where
⁓ in the meeting, the presentation, it sounds really good. Hey, we're gonna do it in the framework of Mr. Rogers, because it aligns, makes, this makes perfect sense. But then you see it, then you see it you're like, I don't, I don't, that doesn't make me feel good. That doesn't make me feel good.
Don (17:45)
Yeah, yeah. Won't you be my neighbor? Yeah.
Yeah, I it's not for us, right?
it's, don't know that it's first time home buyers, but it's obviously heavy online. You're finding your homes online, you're getting your mortgages online. I mean, no one's going to like banks anymore and like sitting down with mortgage, like, you know, I mean, I get it. The world has changed and that's how you're So, you know, maybe there is something to, hey, it's Lady Gaga because it's people in their thirties, you know I mean? As first time home buyers or second time or whatever the deal is, you know, I mean,
Again, it was all well done. It's a great story. It just bothers me that like, no, that's PBS. Like that's, you know, like Hollywood, you know what I mean? Like, just let it be what it is. You know, that type of thing. So.
Rob (18:27)
Yeah.
Yeah, yeah. Well,
and that to me is one of those ones where I didn't have that as visceral of a reaction as you did, but I just forgot about it. It didn't land. It didn't land.
Don (18:38)
Yeah.
Yeah, yeah, didn't land didn't land. So.
All right, I got I got one last one for you on my list, at least, you know, I mean, there's others, of course, we could talk about Coinbase and that weird one, things like that. And Super Bowl ads we missed, like I really missed ⁓ avocados from Mexico. Why do we not have avocados from Mexico anymore drives me crazy. You know, it's been two years now no avocados from Mexico, but
Rob (19:00)
yeah.
Or no,
do we do we have any pistachios? Do we have any?
Don (19:07)
I don't think so. I don't think we had any nuts get cracking. Yeah. Yeah. Yeah. I mean, there's always movies. never talk about them. Like, who cares? It's just movies. You know, this is promo for whatever the movie is. You know, I don't even remember what movies were being advertised. ⁓ yes, the ⁓ Grogu Mandalorian, the Mandalorian, the new Mandalorian movie or whatever that. No, but what I was going to say to your point about, hey, it sounds like a great idea in the meeting. Right. And ⁓
Rob (19:08)
I don't think we did either, but there's always a nuts. There's always a weird nut. ⁓
Star Wars, wasn't there any Star Wars that they promote?
Yeah.
Don (19:36)
then you put it out there and it doesn't land very well, I would say is the ring ad with the lost dog, right? All I keep seeing in my feed and on my little news and things like that, right, is wait a minute, you can just access my camera. Now we all know this, because we're smart, but like we ran a Super Bowl ad telling everybody we can access your front doorbell camera whenever we want, right?
Rob (19:44)
Yeah.
Don (20:04)
And the amount of people that are returning their ring cameras now is astronomical, right? Like people are flipping out, know, like literally returning their ring cameras, because no one really thought about it, which I found really interesting. like, you know, has there ever been another, you know, Super Bowl ad that fell so flat that now the numbers from an Amazon perspective are gonna be minuscule, but you know.
Rob (20:22)
Let me ask you a question. Are people...
Are people really returning their ring doorbells in droves at this point? Is that what? Yeah.
Don (20:31)
Yeah, I mean, we're not talking millions of people, like, ⁓
let's say it's a thousand people. Let me put it this way, it's not an anecdotal enough number, it's not like five to where no one cares. mean, there wouldn't be news articles about what the backlash is and screen snaps of customer service with Amazon or something like that if it wasn't actual news. I don't think it's 10 people. It's not hundreds of millions of people, obviously. ⁓
Rob (20:57)
Yeah, yeah.
Don (20:59)
But it's enough to go, wait a minute, we ran an ad that is making a certain subset of people return the products that they bought, right? I think it's noteworthy in that it was a flop, you know? Like, I mean, it's a great ad. It's like, hey, we can find your lost dog. You know what I mean? Like you don't use the flyers anymore. know, everybody's got ring cameras, right? But it is interesting that there has been a backlash to the Super Bowl ad, you know? I find that interesting.
Rob (21:16)
Yeah.
Yeah, my my
I have a different take on it. My my take would be I thought it was really well done. I thought it was a great way to tell ⁓ tug at the heartstrings story, right? ⁓
Don (21:36)
Sure, sure.
Rob (21:41)
I would... ⁓ I gave him my privacy a long time ago.
Don (21:47)
Yeah, we all did when we started signing iTunes, you know.
Rob (21:50)
Anyone with half a brain knows of
course they have access to it. It's they're recording it in the cloud like of course they have access to your data so so that that to me is more of a statement of.
Don (21:56)
Yeah. Yeah.
How dumb we are. Yeah.
Rob (22:04)
Yeah, maybe, I don't know.
that's maybe people don't like that. But yeah, I'm kind of like, well, of course, like, of course they can see like, of course, you know. So I don't, I mean, again, that's, that's just my personal opinion. I didn't know people were returning doorbells and things were, you know, people are up in arms over this. That's a little surprising to me. Like, really?
Don (22:16)
Yeah. Well, I don't think the plan is to run a favorable ad.
People are pissed man. I mean, I don't have a Ring doorbell camera, so I'm not, know, and I'm fully aware that yes, anybody can access your technology, you know. I don't have a doorbell camera right now, no.
Rob (22:36)
You don't have a camera? You don't have a doorbell camera?
But you have in the past. Okay. Yeah. Yeah.
Don (22:43)
I have in the past. Yes, I have in the past. For sure. For sure.
Yeah, this particular house that I just moved to doesn't have one. So we're researching what we're to put in there for sure. So yeah, no, no, no, no, no, I did not want to be in the Amazon ecosystem for for anything. So but no, I mean, it's a good thing to have. It's just interesting. I mean, it's again, it's a great ad, right? But I don't think on any metric, anyone would say it was you never want people to return your product.
Rob (22:51)
Well, you're going to put a ring camera in there. hear they're on sale now.
Don (23:13)
after you ran the ad in the Super Bowl, right? So even if it's even if it's 10 people, you know, just because the bad PR
Rob (23:15)
I would say this, I would venture
to guess here is what happens.
When Ring, well, when Ring started, if you recall, they didn't get funded on Shark Tank because everyone on Shark Tank said, is the dumbest idea ever. Like, yeah. So Ring didn't get funded on Shark Tank. They totally rejected him. ⁓ And it's gone on to be of however many billions of dollars a company. they, because they were like, no one's going to like this. It feels invasive. It feels like all of these things. And so they totally rejected him.
Don (23:24)
we've already forgotten about it probably. ⁓
I don't even remember that. That's crazy. Yeah.
Okay, wow. Yeah, that's great.
Yeah. Yeah.
Rob (23:51)
So it's in, find it interesting that here we are, however many years later and up they, know, here's ring at the forefront and people are like, my God, this, I would, I would venture to guess their sales are going to just keep that. This is a blip on the blip on the radar for them.
Don (24:07)
It's
a blip, I wouldn't, just for me, just my personal opinion, I would say that it wasn't successful, right? It wasn't a successful Super Bowl ad. So ⁓ just like, again, worked well in a conference room. I think that the public is finicky, man. The public is weird. Things that we think that everyone should know, people don't know, because people don't pay attention. Do you know what I mean? Or you don't think about it. You know what I mean? Or people don't, know, mass.
Rob (24:13)
Yeah.
Yeah.
Yeah. Yeah.
Don (24:36)
segment of the world doesn't read the news, you know, has no clue, right? So it's like, wait a minute, that happened like six months ago. Be like, what? just found out about that. You know, mean, people are weird, you know? Yeah.
Rob (24:43)
Yeah, it comes and it goes. All well, let me ask this
question then. I shifting gears does. ⁓
Does the quality of the game or lack thereof have any impact on whether or not you enjoy the ads or just the impact of the ads in general?
Don (25:05)
Well, we have a rule in my house and all of my kids ⁓ would know that you can talk as much as you want during the game, but during the commercial breaks, it has to be silence. I like to pay attention to all the ads, you know? So I'm in there, you know, as much for the game as I am in the ads. I think that it's money well spent at the beginning of the game versus at the tail end of the game, right? ⁓
Rob (25:14)
Yeah. Yeah.
Well, sure, Depend. Well,
it on the game. That's where I would say it depends on the game. If you got a nail biter, if you got a nail biter in Q4. Money well spent. This year. Q4 was no bueno.
Don (25:32)
Yeah.
Yeah, yeah, I mean, that is true. That is true. Now, it seems like
that sometimes is few and far between though, you know? yeah. Yeah, I don't know. I mean, but your question is, hey, does the quality of the game impact the advertorial enjoyment for myself?
Rob (25:45)
I could be could be. Now here's a question.
or just
the public at large? I think for us, it doesn't impact it because we're watch them no matter what and look at them independent of the game. But I just wonder, and I don't know the answer to the question, if in the broader context...
Don (26:01)
⁓
Yeah, yeah, yeah, yeah.
Yeah. I think they are
intrinsically tied together. Yes, because, you know, if the game is blase, you're going to get up, you're going to go do whatever you're going to do the dishes you're going to, you know what I mean? Like you're going to, mean, you know, on the East coast, you know, it's, it's the game still going on at 10 o'clock, right? So it's like, Hey, I'm not leaving, you know, all of my, you know, you know, KP duty, right? Till 10 30. You know I mean? It's like, you'll start to go and do other things. You know I mean? So I think, I think they are intrinsically tied together.
Rob (26:12)
Yeah.
Don (26:37)
you know, the enjoyment. ⁓
Rob (26:37)
Yeah, well, it's also
a little bit different now you can in this is not a new thing this year, certainly, but like every single ad is online well before the game. Well before the game, so it's not like you know you can go find him if you want. If you care, majority of people don't and they and they do see it for the first time. I would say in the Super Bowl, but. ⁓
Don (26:46)
Yeah, yeah.
Yeah, I mean the whole Adrian
Brody, we didn't talk about that one, but you know that that whole lead up and everything. mean there were commercials to introduce the commercials of what's going to happen at the you and it was like ⁓ I mean by the time you actually get to the Super Bowl spot, you're almost tired of like OK, what's the book here? know, yeah, yeah, yeah.
Rob (27:05)
Well, that's yeah, yeah.
It's a letdown. You're like, I don't care anymore. Yeah, yeah. No, I
would agree that there's absolutely like, cause people started doing that years ago. like, well, if we're going to be spending, I you can hear him say it. We're going be spending this amount of money. Let's build a whole campaign leading up and then after, which to me diminishes the impact of the ad during.
Don (27:23)
Yeah.
Yeah.
Well, we did that
with a Mr. Peanut, right? And we kill off Mr. Peanut or something. And then and then there was an ⁓ &Ms. Everybody freaked out about &Ms, right? Like one year.
Rob (27:35)
Yeah, I
Yeah, it's tough to remember them all, but.
Don (27:44)
Yeah, I
mean, that's why like to the ring aspect, like everyone's already forgotten about it, it'll move on. You know what I mean? Like, I mean, it's, it's, it rings gonna be fine. Like, you know, like whatever it is, you know, ⁓ but you know, I mean, we still sell &Ms and everybody had a heart, heart, heartburn about ⁓ &Ms. You know what I mean? Or.
Rob (27:59)
I don't remember
what the heartburn was about over ⁓ &Ms. Were we killing them? Did we kill &Ms or something? that, was there violence, human on violence? Is that what happened?
Don (28:02)
Alright.
I don't know. don't know. Another Mr. Peanut,
we killed off Mr. Peanut, but that was a that was just kind of a bad campaign that didn't really it didn't land the way they wanted to. You know what mean? It's
Rob (28:13)
Yeah.
Yeah.
Now,
well, here's what ⁓ and we'll wrap it up, but here's what ⁓ my predictions are for next year. The prices are going to go up. The prices are going to go up. The next year we're going to say, wow, can you believe it was $13 million a spot or $14 million a spot? The Super Bowl will still be the single most watched event, whatever else.
Don (28:24)
Yeah.
Next year, already.
Yeah, yeah, yeah, yeah.
Do you think the World Cup will beat it? OK, let me rephrase this. Do you think the World Cup final domestically in the United States will will beat the the Super Bowl number?
Rob (28:51)
domestically.
Don (28:58)
I mean, the World Cup is the most televised Olympic. Literally billions of people watch the World Cup, right? But the United States.
Rob (29:00)
Yeah, internationally it's no internationally. There's no there's no competition. Yeah. Dude, I don't
know man. I think it could come close. It could come. It could come close because it's here and soccer is just you know continues to explode. I think we surpassed. Not baseball this year, but but I say we because I'm a soccer fan. ⁓
Don (29:11)
Yeah, because it's here. Yeah, yeah, yeah, yeah. Yeah, yeah, yeah, yeah.
No, think I well, I'm with you. It became number three. It's football, basketball. Yeah. No, I think it did pass baseball because I thought to Yeah, I baseball. Yeah. Yeah. Yeah.
Rob (29:32)
It became number three, I can't remember if it was NBA or I think it passed baseball, America's pastime.
So I don't know, it could be, that's an interesting question. It could be the year that it surpasses the Super Bowl.
Don (29:44)
Yeah, it's football, basketball,
soccer, and then baseball. But I mean, it is it is like a nail biter between Yeah, it's very, very close. Football was like, I mean, football is like far and away. I mean, it's like number one for miles, you know, and then everybody's kind of bunched up, you know, so. Yeah, crazy. Yeah, yeah, we'll see. Well, hey, maybe we'll do a pot about that, you know. All right. Until next year. What's that? ⁓ we both
Rob (29:50)
It's closed. Yeah. I don't know. It could be the year.
Yeah.
Right. I don't know. I guess we'll see.
guess we'll see. Yeah. What commercials do they run during that final? What's that? I was gonna say what
commercials do they run during that final?
Don (30:16)
I'm going to say Puma Adidas commercials, know, Gatorade.
Rob (30:18)
Well, I'm gonna say, I'll tell you
what, it'll be interesting because American sports, obviously it's a culture of stop, start, stop, start, advertisement, stop, start, advertisement, and soccer is not that. It's running clock, let's go. It'll be interesting if it's like, no, no, no, Coca-Cola bought out the first half, no, brought to you ad free. It'll be interesting to see how they do it.
Don (30:27)
Yeah. Yeah. Yeah. Yeah. Yeah. Yeah.
Yeah. Yeah. Well, don't be like a little
up in the corner. There'll be like a little like Eric comes a logo, you know, like out of the little, yeah, out of the sports score and then you'll slide back in or you know, I mean, there'll be some fancy newfangled, you know, on screen. Chiron is, you know, brought to you by whatever, you know, that type of thing. Right. But yeah, I don't know, it will be Yeah, I guess we'll we'll find out the summer, you know, so yeah, and then we'll do our Super Bowl wrap up next year, a year from today.
Rob (30:46)
Yeah, there'll be a little tickery thing happening up there.
Yep, I'll be tuning in for sure.
Don (31:09)
Mark it down on your calendars. They can find us online at mocktheagency.com. It's a brand spanking awesome website that's fully ready for your viewing pleasure. Yeah.
Rob (31:09)
Here from today. Mark it down. All right, where can the people find us,
That's right, that's right.
All right, very good. That's our recap and we will see you next time for episode 159.
Don (31:27)
Yeah.