Ep. 166 – The Secret to Making Your Next Promo Go Viral

Don (00:00) They basically took garbage trucks, wrapped all the garbage trucks, and it was throw away all your ex's crap in here. And then the messaging was like, warning, emotional distress inside or some of that. And it was all just branded Tinder, like, basically take all your ex's shit and throw it in this garbage truck. Rob (00:14) Yeah, Get rid of your ex. Don (00:42) Alright, 166, we're back, Rob. Rob (00:44) 166 and I'm realizing that I look like a redneck today. got a, I got my camo hat on and I got my, my bourbon whiskey shirt on and it, that's it. is an Irish, it is an Irish whiskey. That's right. I shouldn't have said bourbon. It's not a bourbon. It's an Irish, an Irish whiskey. I don't know. I just feel, it feels like a little bit. Don (00:49) What are you going- why? I know, but it is an Irish whiskey, it not, Butch Mills? Yeah, okay. Yeah. Yeah. Where'd the camo hat come from? What what what what is happening there? Rob (01:09) All well, I'm going to tell you, I'll tell you a little story. So I have a very small head on top of my, on top of my body. ⁓ I often joke that like Beetlejuice in the waiting room, in the movie Beetlejuice in the waiting room, the guy with the shrunken head. So I can't find hats that fit me. Right. And I'm bald. So I like to wear hats. ⁓ So I found this company that makes Don (01:12) Okay. Yeah, we've discussed this. Yeah, yeah, Sure, sure. Yeah. The shrunken head. Yeah, yeah, yeah. Sure, sure. Rob (01:39) hats specifically for either oversized melons or small melons. Yeah, I forget the name of the company. I'll give them a plug. I think it's like King and Fifth or something like that. I don't see it on here. wait. It might be King and Fifth. I don't know, something like that. Anyway. Don (01:41) OK, I recognize the logo on the. is that their jam? Cause I've seen you wear something with that logo before. I just don't think I saw the camo. Yeah, give him a shout out. We've got a branding fail here right at the beginning. don't know that. Rob (02:05) brand total branding fail. But yeah, they make hats for and I think there's a few companies that do this now. And there's as a short man of short stature, there's all kinds of companies now that are like, hey, here clothes for short people and here it's like the old big and tall shops that you would see. ⁓ Anyway, that's where the camo hat came from. Don (02:12) Yeah. Yeah. Yeah, yeah, yeah. Okay, that's so funny. ⁓ My thing is now that I wear glasses, I have to wear glasses. I used to have the full, I had a very specific hat style that I like, but now it's it's weird with the way my head is shaped and the curvature of bills. And now I'm almost leaning more towards the flat bill, the flat bill. Rob (02:41) You're flat bill. Yeah, you go more flat bill, generally speaking. Don (02:45) I gotta go flat bill now because it's the way my head is shaped in terms of where the bill fits on on my forehead. Do you know what I mean? Like and I used to be like, those skater punks, those surfer dorks, the flat bill, whatever. And now I'm like, shit, I think I'm a flat bill guy, you know. Rob (02:59) Is that because your head is is it morphing and and or is it just because the different style of glasses that you have or what? Don (03:04) I I it's because when when you bend down, I don't like it hitting the side of the glasses, if that makes sense, you know, and I, ⁓ we're getting personal here. I've got the Ray Bans, but I like the Ray Bans. ⁓ I think they're called the the L that it's an L derivative, which means they're slightly wider, right? So it's the traditional wayfarer, but is the wider version of the wayfarer, which then interferes with the curvature of your traditional baseball hat, you know, Rob (03:12) Right here. Yeah. Yeah. Mmm. Understood. Yeah. Don (03:35) So and hats are I'm totally with you in regards to like once you find the style or the thing or the company or the whatever like that, then you can kind of buy them sight unseen everything else. It's like I gotta try them on you got you. It has to be like a so it's like I can't buy a hat like on a on a team store or on a you know, like like you have to like you have to be there. You know you can't just order this stuff on Amazon. Rob (03:46) You gotta try that thing. You have to try it. No, no, no, no, Yeah. Now I found a couple at a Nike outlet shop actually, and bought like seven of them. It was like, okay, I found one. I'm buying this. Don (04:03) Yeah. Okay, here you go. Yeah, yeah, yeah. New era 3930s I used to wear was like the flex fit kind of vibe. Like it was a nice hat that that hugged my head, but now I don't really fit as like it. Yeah, I'm going flat bill. So ⁓ speaking of hip and cool, why don't you go into today's topic? Yeah. Rob (04:14) Yeah. Now you're going to be all hip and cool with a flat bill. There you go. Yes. That's a good segue. ⁓ So today's topic, ⁓ I read recently, and we'll talk about it in a minute, but I read recently about a stunt, a marketing stunt that your favorite rapper, Drake, ⁓ pulled off. And ⁓ it was really cool, it was really well done, it was really simple, very effective, and it reminded me of, I just started thinking about other marketing and advertising stunts. Don (04:43) Huge fan. Yeah. Rob (04:56) that we've seen in the past. Don (04:57) Yeah, and you've done some badass versions over your career too. You know what mean? In terms of like experiential, you know, yeah. Rob (05:00) I've done it. I've done a couple. We can we can highlight a couple of those if we want, but I ⁓ I love that stuff and I'm glad to see that it is still alive and well ⁓ and sometimes forgotten in the in this in this digital world that we live in that sometimes an actual real stunt can be incredibly effective. So. Yeah, so OK. Yeah. Don (05:12) Yeah. Sure. ⁓ Yeah. So what was the thing? What happened? And again, just to be super clear for all of our new listeners, I would not consider myself ⁓ an expert on Drake. So feel free. Rob (05:31) You're more of a run DMC, you're more of a Beastie Boys run DMC era kind of, or Snoop, Snoop even. And I've got some notes, so pardon me if I look down. Okay, so Drake, famous rapper, based out of Canada, he's Canadian rapper. Don (05:36) Sure. Yeah, yeah, old school, old school, yeah. Yeah. Now he had the beef with somebody else though too, right? I'm interrupting, but wasn't he recently all beefing with someone? Rob (05:54) He beefed with Kendrick Lamar. And that was, yeah, that was a couple of years ago, I think. I don't know if the beef has been squashed, as the kids say, or if it's still ongoing. ⁓ God, we sound old dated. Don (05:58) That's what it was. Okay. Okay. So that's why most. Okay. All right. Okay. Yeah. Okay. Okay. Yeah. Sound old. Well, he did. He was at the Super Bowl, right? And there was the whole like, he gave a look and there's a lyric and there's a thing and I remember all that. But again, I'm not following up. Rob (06:14) Tinder Kumar. Yeah, there were pedophile accusations and all kinds of like crazy stuff. so I guess Drake ⁓ is putting out an album and the album is called Iceman. It's gonna be the name of the new album. So he pulled off this stunt where it started with ⁓ at a Toronto Raptors basketball game. ⁓ There were two, so Drake has courtside seats ⁓ and he's always there. ⁓ Don (06:21) my lord. Okay. Iceman. All right. Yeah, of course he does. Rob (06:48) So high profile, high visibility. ⁓ And I guess they took two, they took his two courtside seats and just made them look like they were frozen. Okay, so frozen and ice, you can look it up and yeah, and empty, no explanation, no nothing, just, well, there's Drake's seats and they are completely frozen. He wasn't at the game, anything. So. Don (06:59) Okay. Yeah. Yeah. Okay. Rob (07:11) That was kind of the first thing that they did and that led everybody to go, what? Like what is going on in pictures and it's by on the internet and all of the things. Yeah, which is super cool. Again, super simple. mean, costs nothing to implement and you know you're gonna get the TV coverage. You know it's gonna go viral. You know it. mean, it's a, know, it's a, it's not the first time this playbook has been used, but it's just another example of it being done very effectively. So then I guess in downtown Toronto, ⁓ Don (07:15) Yeah. Yeah. It's cool. I dig it. Yeah. Yeah. Yeah. Yeah, that's cool. Rob (07:41) they erected a like a 25 foot ice sculpture in this parking lot of downtown Toronto. It basically came out and said, hey, my new album's coming out and the, you can find out when it drops, it's at the center of this ice block. Don (08:00) I was about to say it has to there has to be a melting component to this right? Rob (08:03) Yeah, so it's this giant like, and I think there was, check me on this, but I think years ago, Game of Thrones did something similar being the ice melting component. Anyway, so Drake, they put up this 25 foot ice block in downtown Toronto in some parking lot and said, if you want to know when the album's coming out, go for it. So obviously all of, and of course they roped in influencers and everybody else to do this, but like all these people showed up with like blow torches. Don (08:12) Okay. ⁓ I was about to say people are bringing hammers probably. ⁓ Rob (08:32) and like, you know, pickaxes and ⁓ people are there trying to hammer and chip away at this thing. I don't know how long it took, ⁓ but some influencer got through and found it and it was, here's Iceman and it's dropping May the 15th, I believe. So a couple of weeks for the album promo. And of course it went super viral and yay, you know, and everything worked out. Don (08:42) Mm-hmm. Okay. Okay. Yeah. Rob (09:00) I don't know, was just a cool, like, what a simple, simple idea, ⁓ executed really, really well, that brings in television, a real world stunt, leverages all the digital advertising and, you know, influencers and all that without spending hardly any money. ⁓ Don (09:03) Yeah, yeah. Yeah. Yeah, this kind of ties back to, think, one of our last conversations too about, you know, is public relations advertising? Because this is also like, to your point, it's like this is an event that now the media is now covering like it's a story to a certain extent, which is interesting. yeah. Rob (09:24) Right. That's right, that's right. So that was, I thought that was super cool and it got me thinking about just some other things that stunts that folks have done. I thought of one in particular that was also very ⁓ budget conscious, let's say. and everybody probably remembers this because it was really effective, but when the movie Smile came out, first came out years ago, ⁓ not. Smile 2 is already out, I don't know how many years ago, three, four years ago, something like that. ⁓ and if you if you don't know, Smile is a horror movie, right? And the whole thing is once you're infected with this, whatever it is, you just have this creepy smile on your face. And when you see somebody with a smile on your face, something really bad is going to happen to you. So what they did was they seated, ⁓ you know, call it actors in high profile. ⁓ Don (10:13) Okay, it's obvious. Sure. Rob (10:28) events, right? So on morning shows at NBA games, right? At Major League Baseball games. And they would have these actors in the audience, just like just a random one here and there. And they would be wearing these plain, very plain shirts. It didn't say smile. It didn't do anything. And they would just sit there and stare at the camera with the creepy smile on their face and wouldn't wouldn't move. I mean, they would stay in character. So every time the TV panned to him, which it did because it was so awkward and strange, they would just be sitting there. Don (10:38) I remember this. Yeah, yeah, yeah. Yeah. Yeah, yeah. Rob (10:57) smiling. ⁓ Don (10:59) I remember seeing like a baseball game with that happening like you know that that's the baseball one is what is what I remember like what the F is going on with that guy, you know. Rob (11:01) Yeah, exactly. Exactly. And that was super cool because again, all they had to do is buy seats to games and plants, you know, plant somebody on the morning show background or whatever in Times Square. So again, very affordable, super unique. And what was cool about that is it was a behavior that that anyone can mimic and do that and do the smile. Don (11:17) Yeah, yeah, yeah. Yeah. Rob (11:31) So it became viral Don (11:32) Yeah. Rob (11:33) overnight with everybody posting their own smile, TikToks and whatever else. So it actively invited everybody to sort of participate. And I think the movie went on to be incredibly successful. It was actually a pretty good movie, if you like horror movies. I know you're not a big fan of the horror. Don (11:34) Yeah. Yeah, yeah, yeah, yeah, yeah. Not a big deal, not gonna watch it. You ruin it for me as much as you want, I'm never gonna watch it. Rob (11:52) ⁓ So I thought that was just another example of something that's really cool. And I was just gonna say, and I think most importantly, low budget spend, but it affects all media, broadcast, digital. It brings in everybody and sort of, ⁓ you get the benefit of just this multi cross-functioning campaign, right? Don (11:56) That's cool. You don't want to center. go ahead. No, go ahead. Yeah. Yeah. What I find interesting about both of the examples that you mentioned is that they're both, I don't want to say big brands, but they're both big brands, right? I mean, you have a well-known, you know, individual who doesn't necessarily need to do that can literally just do an Instagram post and say, Hey, my new album is whatever it's on Apple music or Spotify, you know, yet they went through the effort to do that, right? To create awareness. And then you have Rob (12:33) Right. Don (12:37) Movie studios, which are known for like, it's a $200 million movie that they made, but they spend $150 million on marketing. You know what mean? Like you always hear about how much money they spend on Marvel movies or Star Wars. You know what I mean? And it's like, do they really need to spend hundreds of millions of dollars for like, know, like it kind of boggles the mind, right? In that respect. So here are two things. I wonder why, like, I wonder why smaller brands or midsize brands or things like that don't. Rob (12:44) Right, correct. Don (13:07) do more effective engagement like that, right? I mean, I'm kind of going off on a tangent right now. I mean, I've got a couple of examples, like, you know, we're talking about two things. Rob (13:11) No, it's a great question. ⁓ You would think so smaller budgets force the creativity on paper. You would think that you would think well then therefore small to medium sized brands. aren't they doing it? Why is it these big budget studios that clearly have the money are doing this and I don't know the answer to that. I think part of it is that a lot of brands are scared to do stuff like this. Don (13:22) Exactly. Yeah. Yeah. Yeah. Yeah, I don't know either. Yeah, yeah. Well, there's all those horror stories of stunts gone wrong. I mean, I'm totally dating myself, but I remember. you remember what I'm not going to remember what cartoon it was, but Cartoon Network was launching the new season of some. It was either Aqua Teen Hunger, so was something, right? Something old school. And they put a light bright. There was a light bright on a bridge and whatever. Yeah, it was there, but I think they were in multiple cities that we could be. Rob (13:39) It makes people really, really nervous. Yeah. Yeah. bridge in Atlanta, downtown Atlanta. Yeah. I they were. I think they were too. Yeah. Don (14:07) And it was like, my God, it's a bomb scare and it's a disaster. And here's the robot to come blow up the thing. And it was just trying to be like a cool Cartoon Network stunt. it's like, ⁓ stunt gone horribly wrong, you know, so. Rob (14:14) Yeah. Let me ask you this question. Is that a failure? Don (14:22) ⁓ If there's no financial impact, then no, it's absolutely not a failure because I do subscribe more to the room divided is better than a room ignored type approach, right? So, you know, a little bit more any PR is good PR, you know? ⁓ It was just a blip. It was a crisis probably for a day. People were running around going bananas. my God, my God, my God. But I mean, I worked at Cartoon Network a gajillion years ago. Rob (14:32) Sure, sure. Yeah. Don (14:50) when cable operators were still very decentralized, right? And there were hundreds of cable. Now we have like three, you know what I mean? there are basically there is no tip, but in part of, I mean, this was, mean, this is, know, it was a long time ago. I'm not gonna date it, but it was a long time ago. So I remember I was there on April Fools and their funny joke was they played the same cartoon. It was same like five minute cartoon for 24 hours straight because it was April Fools, okay? Rob (15:15) Yeah. Sure. Don (15:20) Next thing you know, cable operators are getting calls, hey, something's wrong with my TV. It's the same cartoon over and over and over again, right? So now you got this groundswell of people, you know what mean? And not getting, it's April Fools, do know what I mean? So then now your target audience as a television network provider now is grumbling to you about, I'm now having to deal with, is it funny? Sure. Rob (15:35) Yeah. Don (15:46) but now I'm having to deal with this mess that you created, right? And, you know, so, I mean, that's an example of something that is kind of, it's PR, but like not great, you know what I mean? Like just because you alienate and you piss off your primary target audience, which is, just, you know, you people just want to watch TV, you know? Rob (15:58) Yeah, yeah, yeah, sure. Yeah, well, mean, and you could argue with the the the light bright scare from a marketing perspective. Did it boost awareness? Absolutely. 100 percent. But it also put fear in the hearts and minds of of the general public for a day or so. And we also exhausted resources sending the bomb squad out. So I would say let's not let's not do this. Don (16:11) Yeah. Of it did. Of course it did. Yeah. Yeah. Yeah. Is the bridge going to blow up? mean, yeah. Yeah. Yeah. Yeah, no, you know, agreed. mean, you know, yeah, I totally agree with you in that respect. Well, another big brand I thought that again, this one kind of flew under the radar a little bit, but I think it's kind of funny and interesting was ⁓ Tinder when they branded the garbage trucks. Have you seen this one? Yeah, Tinder Tinder did. What was it? They basically took garbage trucks, wrapped all the garbage trucks, and it was Rob (16:37) Yeah. I didn't see that. Don (16:59) throw away all your ex's crap in here. And then the messaging was like, warning, emotional distress inside or some of that. And it was called the Express, like EX, with the dash. And it was all just branded Tinder, like, basically take all your ex's shit and throw it in this garbage truck. So is that a stunt? mean, I... Rob (17:08) Yeah, yeah, sure. Get rid of your ex. Yeah, that's pretty funny. Yeah, I'd call that a stunt. Don (17:25) Yeah, I mean, it's, you know, it's kind of funny. mean, but it's it's again, it's another example of a brand that basically most people know whether they use Tinder or not, right? I mean, a lot of people are very much aware of it. So it's using a channel and a vehicle instead of like moving billboards or digital ads. mean, yeah, it's like, there's a physical garbage truck driving down the street that's branded like what the fuck, you know, so I think that's kind of interesting, you know? Yeah, yeah. I mean, I think most like Rob (17:35) Correct. Correct. I love that stuff. I love that stuff. ⁓ Don (17:53) most of these, they're not stunts anymore, but it's almost like pop-up shops kind of are still ongoing and are still one of the most, you know, know, successful little up the sneaker drop or up the thing, or, you know, I don't know if your girls love Glossier, you know, but like the Glossier pop-up shop and blah, blah, blah, blah, blah, you know, and it's like crazy lines out the door and the thing. you know, is that a stunt? I don't know if that's a stunt, but it feels like an event. that people have to participate in the brand with, Unlike, you remember when Severance, the new Severance season came out and they did the glass box in, was that Grand Central? It was either at the Apple Store, it was in Grand Central. And they had the actors in there. I the actors were like in there, like doing, you know. But that's like, again, that's like big brand with the actors, you know, in there. I mean, does it cost them anything? I don't know, you know. Rob (18:23) Yeah. Yeah. Yeah, I think it was Grand Sets. Yeah, yeah. Don (18:50) I mean, maybe Apple felt like they have to do it because there's like damn near three years between every single season of whatever they make and everyone's forgotten about it. You so mean, that's a good stunt, you know, but almost like pop up shops or you know, if you have a physical product that feels, you know, almost like it's it feels like that's almost more worth it if that makes sense, you know, because because you're churning revenue right there. So I don't know, is a pop up shop a stunt Rob? Would you consider it like a Rob (18:56) Mm-hmm. Yeah. Mm-hmm. Yeah, well there's another Don (19:20) a PR stunt or a marketing stunt. Rob (19:24) know that I... I don't... You've stumped the trunk. Thank you, thank you. I think when this idea of pop-up shops started, I think it was more stunt then because it was new and it was like, we're gonna have one day where we're gonna set up a shipping container and it's gonna be ⁓ a glossier store, whatever it is. Don (19:29) It's a weird question, right? It's an event. Ooh, nice reference, that metal show. Nice reference, yeah. Yeah. I Yeah. Yeah, yeah, yeah, yeah, yeah, yeah, yeah, Rob (19:56) but they would only do like 24 hours. Now I think that's evolved to more of just a business channel. it's like, you have like these, pop-up kitchens. It's like, oh, so-and-so will do a ghost kitchen takeover for a month or two months or three months. I think it's kind of evolved a little bit. But you mentioned, I just thought about this. If you remember when... Don (20:05) It's almost like a tour. It's like a tour around the summer. Yeah. Yeah. Yeah. Yeah. Rob (20:24) Right, so you have some stunts that aren't very expensive to do and invite audience participation like we've talked about with Smile and the Drake thing and whatever else. ⁓ One, do you remember when Red Bull sent the gentleman to the edge of space and he parachuted down from like the edge of space? He free, yeah. So. Don (20:40) Yeah. Yeah. Yeah, yeah, yeah. He like free fall down or whatever. Yeah. He went up. it it balloons? Did he fly balloons up? wasn't there a Red Bull balloon there was a Red Bull balloon thing okay anyway he he gets up right to the tippy top of atmosphere like wherever but yeah yeah Rob (20:52) I don't know how he got up. don't remember if they, don't, right to the edge of atmosphere. it ended, you know, obviously the world's highest parachute, right? ⁓ That's not cheap to do. It sent a man to the edge of space. So that's an expensive ⁓ proposition that doesn't really involve the audience. I mean, a lot of people watched it, of course, and tuned in to watch it. Don (21:02) Yeah. Yeah. Yeah. No. No. Yeah, it was kind of appointment internet viewing, you know? Rob (21:21) Yeah, it was and and you know very very on brand. We do the edgiest the most extreme stuff in the world again to your point whether or not you drink Red Bull or or engage in the brand at all. You were aware that this was happening because it PR right because PR and headline news and everything. So I think that was a pretty cool just one time stunt for a big brand. That's a great question. I don't remember how we got up there. Don (21:25) Yeah. Yeah. Yeah, totally. Totally. Yeah, yeah. I did. Yeah, Red Bulls, Red Bulls, a good brand. I hadn't even thought about that because they do the soapbox Derby thing that you know they have all sorts of funky weird little offshoots. mean, obviously they you know, do your traditional methodology of international football and Formula One racing. I mean, they do all they run with all the big but like they're like build it yourself. So box. Rob (21:57) Yeah. Yeah. Yeah, where you run and try and fly off the edge. Don (22:08) yeah, yeah, yeah. Into the lake or into the water. Yeah, I forgot. Build your own flying compression. Rob (22:12) Yeah, I feel like that's always in Germany and called like the floofing frog in or so. You know, I mean, that's some crazy name. Yeah. Yeah. Don (22:16) Yeah, that is yeah, got your homemade wings kind of thing going on. Yeah, it's it's I mean, that's it. That's a stunt. mean, that's an event. That's a competition, but that's still supporting the brand and things like that, which is interesting. So, ⁓ yeah. Rob (22:27) Yeah. Well, I think we got time for one more anecdote and I'll give one of mine that I did here locally and I'm going to date myself on this, but ⁓ we were doing some work with ⁓ Southern Polytechnic State University, which has since merged and become Kennesaw State. Which one? Which one? Deadly Creatures? Well, that was a good one too. No, but this was a little more involved from a storyline perspective. So that's why I'm telling it. Don (22:34) Jimmy. Yeah. I thought you were going to share the other story, but this is a good one too. Yeah. That was a good one. Correct. Correct. Rob (23:01) Anyway, they had a big, ⁓ we were tasked with promoting a robotics event that was, they were having the Southeastern Regional Robotics Championship at Southern Poly. And to tout their robotics program, which was pretty robust and pretty accomplished. So, and I'll try and make this short. We, we, look, I have a visual aid. Look at that. So we developed a concept that was, hey, what if the storyline is they built this incredible robot. Don (23:11) pretty badass. yeah, you do. Robot for hire. Rob (23:30) named Polly, of course, but, uh-oh, Polly escaped. So Polly escaped campus. And then it was, we tell this narrative from two different points of view. One of them from the point of view of the school, which is we've lost our robot, missing robot, and we need to get our robot back. ⁓ And then one from the point of view of the robot, Polly, which was, hey, I'm out in the world now and I need gainful employment. Like I have skills and I need gainful employment. Don (23:37) Always on the loose. Yeah, missing robot. Yeah. Rob (23:59) So we created those two storylines. set up robotforhire.com, which was the basis for that part of the storyline. And then missingrobot.com, which was the hub for that storyline. we went all around, we actually had a ⁓ puppet maker build this robot costume. And as you can see, it was a very like 1950s style robot, you know. ⁓ Don (24:16) Yeah. Which doesn't apply. Yeah. Yeah. Super cool. Rob (24:24) and put flyers up all around town and stuff and made little videos and stuff and ⁓ it actually culminated. ⁓ We went to we shot a big thing at Dragon Con. Yours truly, because the actor got sick that day, ⁓ wore the robot costume and walked around Dragon Con interacting with folks. And let me tell you something, if you're looking for a fun time. Don (24:44) Yeah. It's a place to do it. Rob (24:51) That is the place to do it because there's such cool, interesting, wacky, fun people there. And when you're in a robot costume, you get a lot of attention. So that was super fun. Anyway, and then the campaign was six weeks long and it culminated at the actual robotics event at Southern Poly. ⁓ And we had Poly the robot show up there and it was a big to do. And that was a big culmination of the thing. So. Don (24:54) Yeah. Yeah. It's pretty badass. probably made it home, yeah. I love that campaign. I think it's a great campaign. Rob (25:17) It was a great campaign. was really successful. It worked really well and just a lot of fun to do, right? ⁓ So that was that was one local example. Yeah, we've done a few others over the years and ⁓ I think from my point, like that stuff is fun. It's fun to go out and shoot random stuff and work with puppeteers and things like that. So I'm glad that the art of the ⁓ stunt, the marketing and ad stunt seems to be alive and well amongst all this homogenous ⁓ digital. Don (25:22) Yeah. Yeah. Yeah, super fun. Yeah, like another banner ad, another behavior. Yeah, Now, think maybe it's funny this interesting conversation. It's like my takeaway is maybe more mid-size or lower tiered budget brand managers can take another look at experiential or stunt-based scenarios, right? I mean, it is a great method on how to get... Rob (25:47) campaign. Yeah, better had. That's right. Take risks. Yeah. Don (26:10) the marketing dollar to stretch a little bit longer than maybe you think it could, right? Versus just dumping this big bucket of money into Metta or whatever, you know, like, or, you know, I mean, not that I'm against that, you know, but it's like, it is kind of an, you know, for the right brand, for the right product, for the right service, you know, there are totally ideas like Polly that can, you know, transcend beyond the actual marketing spend, which I think is pretty interesting and pretty cool, so. Rob (26:33) And I think it's also if done right, let me rephrase that. There's less risk, right? If you do something that truly doesn't cost a whole lot, there's kind of less risk. There's really only upside for you if you do that potentially. So just don't go putting light brights on bridges. That's a idea. Don (26:48) Yeah. Agreed. No, no. I think the other thing too, ⁓ I know we're trying to wrap this up. Do you remember like Coors Light had the typo in their in their pre Super Bowl ads, they misspelled refreshment. Do you remember this? ⁓ well, that's the whole thing. Right. The whole thing is, may a culpa Mondays. Am I right? Rob (27:06) they mean to? No one knows. Yeah. Don (27:17) Right. And then they backed it up with like a commercial with the sloths, you know, like the sloths from that Disney movie. You know what mean? And like everything going slow and this and that. And it was one of those like, ⁓ even if you screw something up, you know, that badly, if it was done on, if it was done accidental and somebody lost their job, mean, we as the public still have no idea if that was done, but make a negative a positive, you know, so. Rob (27:40) Well, speaking of that just triggered another thought. Do you remember when speaking of misspellings, ⁓ do you remember when I hop for a day was replaced the P with a B I hop and, so they switched it everywhere online and signage and everywhere else ⁓ and kind of made it incumbent upon people to figure out is it house of burger international house of burgers for the day or whatever it was. ⁓ Don (27:52) Yes, I do remember that. Yeah. Yeah. Rob (28:08) I remember that one as well too. don't know how. Hey, I was for burgers, yeah. Don (28:10) Yeah, it was for burgers, right? It was about burgers, right? Because it was like, you don't, you don't go to IHOP for breakfast. Yeah, yeah, I mean, Wendy's, you know, that's a thing. Wendy's, remember when Wendy's changed attendees for a day? It was all about the chicken tenders and the thing. I mean, you know, like, yeah, those, mean, I'm totally okay with those. There's nothing wrong with those, you know, or to your point about like, the, you know, the minimal investment, if the story is correct, there's only upside. Rob (28:15) We also have food outside of ⁓ pancakes and breakfast. Yeah. Yeah. Don (28:39) Do know what I mean? And the upside I think is more exponential than you think, right? ⁓ So yeah, so where can people find their ⁓ experiential ⁓ brain? Yeah, yeah, exactly, the next stunt action. Rob (28:39) Correct. Correct. Their next stunt. Yeah, yes, you can find us of course at mocktheagency.com or all the socials. And yeah, come to us with a challenge. Let's do some stunts. We love it. We love it. And we will see you next episode. Don (29:01) Yeah. Yeah. Super fun. All right. We'll see you next time everybody. Yep.