Ep. 160 – Unlocking Nostalgia in Marketing

Don (00:00) I was unbelievably blown. I was like, I can't believe we live in a world right now where Pokemon is sponsoring the Olympics. Like, yeah. yeah, Illustrator card that was around Logan Paul's. Yeah, the Illustrator. And do you remember what he bought it for? Rob (00:05) Well, mean, Pokemon's having a moment. You know that, right? You know the card that sold The Illustrator card, $16.4 million. Don (00:16) He bought it for like five or six, right? Something. And it sold for over 16 mil. Unreal, Rob (00:16) I he bought it for like five. I think he bought it for Yeah. $16.4 million for a Pokemon card. Don (00:45) Alright, episode 160 Rob, we're back. Woohoo! Alright, as we pod, you are in the queue for tickets for Ticketmaster. Are you not? Rob (00:48) 160 I am for the fourth day in a row or whatever day we're on. No, I guess the third day in a row. I am currently in the queue for Metallica tickets at the Sphere, which we'll do a podcast on at some other point in time. It's been a total debacle. Don (01:01) Okay. Yeah. Point being though, there is a small, a small chance that we may have to pause the pod in the middle if you make it into the Ticketmaster waiting room, right? Rob (01:26) Well, then I will live purchase the ticket. Actually, I won't because then everybody would know how dumb I am for spending that amount of money on tickets. But it's yeah. So currently this is live. There are 288,676 people in front of me. So that small chance is really, really. Yeah. And even then. Don (01:31) Yeah. my God. Yeah. It's not gonna happen, dude. Yeah, yeah, microscopic. That means that everyone else is gonna have to default in front of you or have technological glitches. Rob (01:49) Even then, the other day, I got in and there was one ticket available. Don (01:55) No, no, I still can't believe you got in. That's what's so crazy. I feel like you can't solo mission that. Like it has to be an experience with someone else. Have you ever, quick side, have you ever gone to a concert solo mission? Okay, I have as well. Rob (02:00) One ticket, one ticket. Yes. The very first time I saw the Avett Brothers was at my buddy ⁓ Chauncey, shout out Chauncey if you ever see this. I'd never heard of the band ever in my life. This was years and years years years years ago. But a bunch of my music buddies, my buddy called me and was like, dude, I'm going to see this band, the Avett Brothers at the Fox. So clearly they were big enough to play the Fox, but somehow they missed me. He's like, I bought one extra ticket. It's front row center. And like, I'm back here with my buddy. Like you should totally go. Don (02:16) Okay. All right. Okay. Yeah. Yeah. Yeah, that's okay. Okay. Rob (02:44) And I was like, he goes, don't listen to don't listen to the music. Just go. So I was like, all right. So I didn't I didn't I did not even listen to a tune. Had no idea what to expect. I go to the Fox. I'm literally front row center. And it just so happens that sitting next to me was this young woman who was also solo mission front row, who ended up being the coolest like concert mate. So that that was fun. Don (02:49) Let's go in blind, fly in blind. Okay. That's unreal. Nice, perfect, amazing. Rob (03:13) And I was blown away. It was absolutely amazing. I think that's the only time I've ever, I'm sure there's been that. Don (03:15) Yeah. Face melting experience. Yeah. Now, that said though, you did know people all the way in the back. Rob (03:26) I did, I did, but I did not, but I didn't go with them. I wasn't hanging out with them. Like I, I, I Ubered by myself to the thing. So I consider that, by myself. Yeah. I'm sure there've been other ones that I've attended solo, but that's the one that comes to Don (03:27) But you're not hanging out. You can't see him. Okay. Got it. Got it. Solo Mish. Okay. Yeah. Yeah. Yeah. Interesting. But if you're going to see Metallica at the Sphere, I feel like you need a concert buddy. You know, like you need to be in the, you know, Rob (03:49) yeah. Yeah, well, I told you, I told my wife, if we get tickets, I'm like, we're going shopping for leather pants and stilettos. I mean, we're going all in. If we go, we're going all in. It's gonna be great. But anyway, that will probably not happen. But we're not here to talk about that. Don (04:08) No, but Metallica does kind of lead into what today's topic is if you kind of get in the way back machine, right? Rob (04:12) It does because here's the tie-in. The tie-in is on February the 18th, 1989, and anyone can fact check me on this, because I looked it up. I went and saw the Damaged Justice Tour, which was the tour for Injustice for All, that album that they put out, and the tickets range, there was a range of pricing, and that range was between $18 and $25. Don (04:23) Whoa. Honestly, I'm surprised they were that expensive. Didn't they tour with Van Halen on that tour? Or am I crazy? Rob (04:47) No sir, that was QueensRank open on the Operation Minecraft. Don (04:52) That's a good double bill. Operation Mindcrime and injustice, you know? Rob (04:55) Yeah, yeah. And admittedly at the time I wasn't a huge Queensryche fan. Don (05:00) Okay, yeah, I Queens rock didn't hit for me till later. I was like, these guys are pansies. Like, yeah, I know, but silent lucidity. I mean, it was still even then, you know, I wasn't a Queens rock fan. I was like, get them off the stick. Give me the good stuff. This is too soft for me. Like I'm not into it. But now that I'm a little older, I kind of appreciate Jeff Tate and the softness, you know, so but Operation Mindcrime fantastic album, you know. Rob (05:04) No, it hit Empire. Empire's when it hit. Amazing. Amazing. Yeah. Yeah. That was, yeah, I was in high school. It was awesome. Anyway. So throwback. ⁓ So we're going talk about some retro experience, branding experience that I had recently. ⁓ There's down the street, there was an old, ⁓ it was a Midas muffler place, like a tune in Midas garage. Yeah. Long time ago. That's right. Well, it was dilapidated and run down and went out of business and a new restaurant. Don (05:28) Yeah. I love it. Yeah, we used to get our emissions there. Rob (05:54) popped up there. This is for all you local ATLians. This is at the corner of Hemp Hill and 14th. Don (05:58) Yeah. And might I add what a horrible corner it is, you know, I mean, it's good for them because there's great exposure. But it is a disaster case of intersections. I don't even know how to explain it to people that aren't familiar with Atlanta. It's like seven different streets that seemingly all cut into it. It's horrible. So. Rob (06:06) Terrible corner. For traffic, it's a disaster. that. It's a horrible disaster and it's right by North Side Drive, which doesn't help anything. And anyway, it's a disaster. Anyway, on that corner, they put up a restaurant and it was in the making for, I mean, a year and a half, forever. And it opened up and it was this place called Muchacho's. Muchachos, muchachos, muchachos. I don't want to give anything away, but it's Mexican. Don (06:25) Yeah. Yeah. Forever. Yeah. Bucciaccio. I love it. Okay. Okay. Rob (06:48) And so it opened and as an exercise, we said, hey, let's go, let's pick something. Let's pick a bunch of things. Let's do a taste test. Right. And, know, so, ⁓ so we did and, Mike shout out, Mike went down and picked the food up and came back and was like, that place is awesome. Like free outside of the food, ⁓ was like, ⁓ or before we tasted the food, I should say, ⁓ he was like, the place is designed super cool. It's like retro and like, Don (06:54) Yeah, I love it. Okay. Rob (07:16) It carries throughout the store and whatever. So I'll show you this first. This is the takeout bag. Okay. And as you can see, it's almost, again, for all you ATLians, it's almost retro Marta colors. You know what I mean? And it's very just retro-y 70s, 80s almost. Yeah. Don (07:23) Nice. Yeah, yeah, yeah, we tried to, yeah, yeah. Yeah, it's a three color spot, ⁓ like like printed bag, but that's a nice bag actually. Rob (07:41) It's a great, that's why we still have it. So I'm gonna pull up real quick, because I wanna show you their Instagram page, and we can look at a couple things. Don (07:43) Yeah, yeah. How was the food while you're pulling that out? Rob (07:55) I did not have high hopes for the food because it kind of positions itself as like a late night kind of place. Late night eatery, like a drunken late night eatery kind of place. Food was amazing. Food was amazing. Don (08:02) Okay, that makes considering the location that kind of makes sense actually. Yeah, yeah, yeah. Really? Well, there's a lot of there's a lot of like, ⁓ new apartment and sort of condo he sort of vibes all down that stretch to there's that ⁓ it does make sense actually for a locale if it did position itself as a late night eatery, you know, open late kind of vibe, you know, so Rob (08:23) Well, they do have a couple of other locations in Atlanta come to find out, but the food was delicious. It was delicious. So, okay. So here we are on their Instagram page, just real quick. And they've, you I mean, they got 31,000 followers. So yeah, some would say it's kind of a, it's almost a little, I think it's got a little bit of a cult following, dare I say. But you can see just kind of scrolling through on some of these, you know, the interior of the place. Don (08:27) I didn't know that. Okay. Muchacho Fest. Okay. Yeah. That's pretty legit. Rob (08:52) They carry the design all throughout. Look at the nod to Minikee mufflers up top. It's amazing. And you can even see over on the left there, they got branded sweatshirts. mean, they've got a little bit of everything, ⁓ but it's very retro-y. It's very, ⁓ yeah, it's really, really cool. And the experience, I guess, I haven't been yet, but the experience, and you can see here, is like the branding is consistent. Don (08:56) Still has the Minikey deal in there. Yeah, it's fantastic. I love that. Rob (09:20) throughout the play. I look at the sign, dude. Look at the outdoor. Don (09:23) Yeah, yeah, the old movable type, 12 to late. I like that. Rob (09:26) Yeah, so like I said, it positions itself as this kind of late night. Look at that. It looks like a... It's like an old video game. I love it. And even... So there you go. There's a... But look how it's all... Look at the plates. I mean, everything. All the little details and nuances are really cool. And they clearly spent... Don (09:30) Yeah, it's got the stripes. Yeah. Yeah, that is pretty cool. Yeah. That is cool. You know what I find interesting about this Instagram account is we don't really see a lot of food. There's some food. There we go. We got a burrito. Okay, okay. Here comes the food. Yeah. Okay. Rob (09:53) There you go. There you go. Yeah, they got a whole breakfast situation. trying to find a couple of other little things. Look at that. I mean, they've got a matching food truck. I think it started out as a food truck, actually, and kind of grew into this. But again, I think the lesson here is branding matters and carrying it from the in-store experience to the packaging, to the to-go stuff, to everything else. I look at that paper. Yeah, it's great. Don (10:08) Yeah, that's cool. Yeah, that makes sense. Yeah. Kind of like yumbie. yeah, totally. take out experience. Yeah. I love the paper. Yeah, it's great. Rob (10:33) And they even have, so there's one of their other locations. ⁓ They even have, and I wanted to try and find it. I was gonna show you this. And they do funny stuff. I mean, that's just funny, right? Who doesn't love curling a breakfast sandwich? I wanted to try and find, so they sell coffee too. They sell a line of coffee and I was gonna find... Don (10:35) Okay. Yeah, sure. Everybody loves Carly. Yeah. Okay. The coffee packaging? Rob (10:55) Yeah, they've got this really cool coffee packaging. feel like it's on here. Yeah, there's a little to go coffee cup. ⁓ Don (10:57) They got a little to go coffee cup right there. just kind of scrolled it. Yeah. Yeah, it's got the same retro vibe, which I dig. Rob (11:05) but the coffee packaging specifically, and of course I'm not gonna be able to find it right now, but ⁓ anyway, it's, they're coffee bags, and it even says like Technicolor on it, right? So it's got like all this, again, there you go. Don (11:17) Mm-hmm. Yeah. Yeah, the old school, you know, mean, that kind of like VHS kind of vibe, right? Yeah, yeah. Rob (11:21) Yeah. Yeah, it's just. Yeah, you can almost hear it. You're right, you're right. ⁓ So anyway, super cool. ⁓ You know and to boot. Don (11:31) That is cool. I love how that C, I love how that O goes into that C. It's got that weird little point on the O, which is cool. Yeah, yeah, that's pretty cool. Rob (11:37) right here? Yeah. you know, point point being super cool local brand that just opened up a surprise to see that it was done so well, like I guess. then to boot the food is fantastic. So shout out to Machacho. Don (11:54) Yeah. Well, you know, congrats to them for hiring a designer, you know, or a design firm or some type of something and not trying to patch it together. It's like, you know, the experience matters, I think, right? It's more so than just, hey, that was a great meal. It's like, yes, that meal, though, has now gone with you to the point where you have saved the bag. Do you know what mean? Like, it's it's multiple touch points make the experience. ⁓ what it is. You know, we always joke about, hey, Starbucks sells coffee, but the brand sells something totally different, right? ⁓ It's that indulgent moments or inspired moments or whatever. And it's like, yeah, the carry through is just as important as, you know, the food itself, right? Yeah, it's kind of got maybe I'm biased because of, ⁓ you know, the Mexican food or whatever, it kind of has a weird retro Rob (12:38) Yep. And even onto their social kudos to whoever's doing their social stuff. Their page looks great. Don (12:50) Taco Bell kind of vibe to it in a strange way, but not with the brown. Taco Bell had the stripes, but leaned into the brown. This has a little bit more of the primary colors, which I like, you know, the... Rob (12:55) Yeah. Right. Right. Well, it's also got a little bit of like, know, mean, retro and food, right? The obvious one to me is like Burger King. I mean, a long time ago, they went full retro and they've kind of stuck with that. So it's got that same just sort of nostalgic. Don (13:12) Mm-hmm. Yeah. They need to stay in their lane as far as I'm concerned Burger King when Burger King went 90s modern and did the swoosh and did what everybody you know, it's like dude that ain't Burger King. What are you talking about? know like? Yeah, yeah, and it was their whole thing was flame grilled. I don't know if it's flame grilled anymore or not. Probably isn't, you know. Yeah. Rob (13:23) Berhing. No, no, I want the Whopper from when I was a kid. I want that one. They just pump smoke out of the roof of place. Don (13:43) Everything's microwaved, but give me the give me the Burger King of what it's supposed to look like, you know, so. Rob (13:48) Well, finally so they, you know, they, they, they, finally went, Hey, let's just be who we are, which is indulgent fast food. When everybody was pivoting towards, Hey, we're doing salads and we're doing low calorie. They said, no, we do whoppers. Don (13:59) Yeah. Yeah. That's what everybody says that they want or that's what the trends are. But people don't want that. Like the McSalad shaker or whatever. That thing was a failure because no one's going to McDonald's to order salads. You're going to Burger King for the Whopper, dude. You're not going there for like a veggie patty. Rob (14:15) Well, listen, it's. It's what I've always said about Porsche. Don't drive a four door or SUV Porsche. You go to Porsche to buy the red 911, you know, turbo with a big whale tail. I want a big whale tail on the back. I don't need mom in carpool driving a Porsche. Don (14:26) I cannot believe that there is a single Porsche that's four doors. I knew you were going there. Yeah. Yeah, yeah, yeah. I will accept black. I will accept black as well. Yeah. I mean, but people buy especially in Atlanta, you know, I've seen I've seen the Lamborghini SUV, you know, which all it is, is the Audi Quattro thing or what all it is, is that Audi, you know, whatever, which is different body panels stuck on it. I mean, you know. Yeah, yeah, yeah. Yeah. Yeah. Lamborghini with an SUV. Can you believe that? That that that is nuts. So ⁓ Rob (14:48) yeah, they're everywhere. They're everywhere. Yeah. Yeah. Well, all it is is the power of the brand is really, is really what it is at the end of the day. People buy it. It's crazy, especially in Atlanta. Don (15:13) Yeah, think think nostalgia, you know, nostalgia is a wonderful itch. You know what mean? And it and when deployed correctly, ⁓ it's a wonderful thing. mean, ⁓ I don't know that this is exactly the same sort of aspect of nostalgia, but I was really shocked. We the Olympics just wrapped up, right? I'm kind of I'm kind of tailing off a little bit here, but ⁓ I was shocked and I don't know if you were at all, but. ⁓ the Olympics, it's Procter & Gambers Gambles ⁓ Super Bowl. Excuse me, I misspoke there. know, it's every Unilever heartwarming ad imaginable, right? And I was blown away by one brand that I never in a million years would I thought not only did they advertise during the Olympics, right? But they were a sponsor of the Olympics as well. And like, ⁓ the little ⁓ on on screen, you know, ⁓ scores and like little chyrons and everything popping up. And do have any idea what I'm talking about? Any idea what the behind us? I didn't want. Yeah, it was a good game. ⁓ I did not watch a tremendous amount of Olympics, but I was just, you know, it's the Olympics. So you're just exposed Olympics. The brand is Pokemon. Pokemon, OK? Rob (16:14) I no idea. Admittedly, I did not watch outside of the outside of the Canada US game, which I did watch that, which was brilliant. Well... Don (16:33) Pokemon, an official sponsor of the Olympics, Pokemon running commercials with ⁓ famous celebrities, right? Like, I'm, you know, like Lady Gaga of all people and Trevor Noah, what's your favorite Pokemon? I like Jigglypuff and you like, it's just, and it wasn't selling like a Pokemon card. It wasn't selling a ⁓ stuffed animal or a licensed good or whatever. Rob (16:58) It's just the universe. Don (16:59) We are just talking about yeah, wasn't about this particular video game or whatever. To your point, Rob, it's the entire universe. Just Pokemon. What's your favorite Pokemon? I was unbelievably blown. I was like, I can't believe we live in a world right now where Pokemon is sponsoring the Olympics. Like, yeah. Well, yeah, the ⁓ the Illustrator card that was around Logan Paul's. Yeah, the Illustrator. Yeah. And do you remember what he bought it for? Rob (17:15) Well, mean, Pokemon's having a moment. You know that, right? You know the card that sold The Illustrator card, $16.4 million. Don (17:29) He bought it for like five or six, right? Something. Okay, okay. And it sold for over 16 mil. Unreal, unreal. I just, know, is Pokemon nostalgia? I don't know. I think it started in the 90s maybe. I mean, I guess it's nostalgic. Yeah, it's the 30 year anniversary of Pokemon or whatever that, right? But it was just shocking to me. was like Lady Gaga is talking about her favorite Pokemon. Rob (17:29) I he bought it for like five. I think he bought it for five. Yeah. $16.4 million for a Pokemon card. think it's like 30 years old, I do. Don (17:57) This is so weird. Like what is happening right now? I will say this quick offshoot. Cause my son and I or curvy curbs and I were watching the hockey and stuff like that or whatever. He immediately went to his Pokemon stash. We're looking through the whatevers found the cards that are worth the money. Boom immediately started selling cards on eBay. Like, yeah. Oh yeah. Crushing it. Oh 150 bucks here. A hundred, but just selling all the Rob (18:16) Yeah. Did he? Yeah. Well, so, Ian's got it. Don (18:27) I couldn't believe what was happening. He's like, hey dad, you got a box? I gotta mail these things out. I'm like, what is happening? Rob (18:33) I totally believe it dude. Ian's the same. He went through a crazy. I mean for every birthday and holiday for a while I was buying him graded cards. So he's got some. And after the after the illustrator sold you know a couple weeks ago or whatever it was. I was like we need to go back and like run inventory on what you've got because it's having a moment. We may be able to. Now he hasn't done it yet but it's on the list of things but he's got a pretty good. Don (18:43) Yeah. Yeah. Yeah. Yeah. Rob (19:01) He's got a pretty good little collection I'd be curious to know. Don (19:04) Well, the question is then yeah, I mean, do you love it enough to sell it? You know what mean? Or is it just fun to have it? Rob (19:11) Yeah, I mean... Don (19:14) sits in a shoe box or whatever. But yeah. Rob (19:15) I don't know, you know, what is what is someone going to want to pay for? it going to go the way of the ill-fated NFT? You know, and like just fall off a cliff and never come back because entities are never coming back. Don (19:27) NFTs are never coming back, I think the circular cycle of nostalgia, the 25-year rotation or the 30-year rotation, Pokemon is a thing. It is a tangible card that manifests itself in experiences with other people who they played the games, they played Pokemon Go on their phone, they love the plush. It's got legs. Rob (19:39) Yeah, that's tangible. Don (19:54) NFTs were never a tangible thing and it never had legs or went anywhere else. You know, it's it's Rob (19:59) No, you can't hang an NFT in your house. Don (20:02) Yeah, it's, it's. Rob (20:03) You can only look at it on your computer. Don (20:07) Yeah, it's that's a that's a hard. So mean, yeah, I don't know. I don't know. ⁓ Rob (20:10) Yeah, no, so I think will Pokemon cards hold the value? I think like any other trading card, it'll be to your points. It'll rise and fall and rise and. Don (20:20) Yeah, as much as collectibles. mean, I've said my entire life collectibles are only worth what someone's willing to pay for them, you know, so you know, Rob (20:26) Yeah, well, someone is willing to pay $16.4 million or an illustrator Charizard. Don (20:31) Well, it only takes one, right? Or dare I say it only takes two because you need someone else to bid against, But that also was around there's the celebrity factor of the Paul brothers though, too, right? And how he wore that thing. I mean, there's a little bit more cache than just that card, I think. Not that I'm into those YouTube guys, but Rob (20:39) But here's this, this will blow your mind. Well, sure. Sure. But think about this though, by contrast, okay? By contrast, I mean, you can buy a Honus Wagner card for like a couple million dollars. Don (21:05) Yes, that's true. That's true. Rob (21:07) You can buy a Honus Wagner. Don (21:09) Which is widely, for those that don't know, is widely considered the premier ⁓ collectible baseball card. That is the baseball card of all baseball cards. Rob (21:19) It came out in the, yeah, in the tobacco things. But that blows my mind that a Honus Wagner card, can buy one of those. Now, there were a lot more made, I get it, supply and demand. ⁓ yeah. The Illustrator Charizard was only a hand, they only gave out a handful of those. I guess it was a, ⁓ because I went down a rabbit hole. I guess they were given out as, Don (21:31) of Honus Wagner cards? Well, they're more than the Illustrator Charizard. Yeah, yeah, it's a one of one. Yeah. Yeah, yeah, yeah. Yeah. Rob (21:48) prizes, they had an illustration contest to illustrate the thing and then they gave out those to, I don't know how many they gave out, but not very many. ⁓ And they gave away the logo. Don (21:49) Yeah. Yeah. Yeah, and Honus Wagner, I believe his of of that set. I forget the name of the tobacco company, but it was the first set of cards put in in cigarettes, right in tobacco thing. And his deal was he didn't approve of it because he didn't want kids to smoke tobacco because even then in 1921, like he was like, this is not good. Right. So he specifically asked for his card to be recalled. So while that entire set is still highly Rob (22:08) Yeah, I think that's right. Right. Right. Don (22:25) collectible and it is rare just because it's over 100 years old and everything right it's like his card of those of that set of cards is harder to find and things like that right so ⁓ interesting interesting so yeah anyway yeah Pokemon I'm into it Pokemon and Mexican food muchacho it's great so Rob (22:35) Yeah. Yeah. Nostalgia sells. Pokemon and Mexican food, weirdly enough, they do kinda seem like they kinda go together. Don (22:49) Okay, here's just to tie this up in a bow tie. Are there any brands that you do not want to come back? I mean, I'm kind of putting you on the hot seat right now, but like, you know, any nostalgia that we don't want to come back, if that makes any sense. I got one that comes to mind just for funsies, you know, that was like, God, if that never came back, I'd be a happy person. ⁓ But it's more fashion. I will say Ed Hardy is a brand where it's like, we don't... Rob (23:13) ⁓ yeah, well, okay, I'll echo that with affliction. We don't need that. Don (23:16) Yeah, we don't we don't need that back around. You know, I don't I don't know when that was popular. I don't know if that's how I don't know how close we are to 20 years. During the Yeah, well, then we're we're about time for the cycle of fashion to come back. Yeah, yeah, yeah, yeah, I don't need more bad sailor esque tattoos emblazoned all over giant shirts on on the wrong types of people. So now now now if it Rob (23:22) I think that's early aughts. Is that early aughts? We need more rhinestones. You don't want rhinestone crosses on your back pockets? What are you talking about? What's wrong with Don (23:44) If that brand never came back, I'd be okay with it. Rob (23:47) I would welcome parachute pants back. I would welcome back members only in parachute pants with open arms. Did you have a members only jacket? Don (23:52) I was just gonna say members only jackets, you know, they're never coming back again. Okay, what about what about starter jackets? So it's big, puffy, windy. I never had a members only jacket, but I did have a starter jacket. I'm pretty sure everybody has a starter jacket at some point. No, not not a. Okay, well then. Rob (24:00) Wait, wait. Did you have a members only jacket? I had a members only jacket ⁓ that I bought it. It was either Burlington Coat Factory or Service Merchandise. I can't remember which of the two. ⁓ But I never had a starter ⁓ jacket. Don (24:20) my god. Both excellent places. Okay. Yeah, those things. ⁓ Not unlike trading cards. There's a whole aspect to fashionable sports apparel and things. I I'm not talking like jerseys or whatever, but like, yeah, the starter jackets and the hats and all that stuff from the 90s or early to thought like, it's pretty funny. know, vintage clothing goes for big bucks. So to the right people. So or Atlanta specific, all the Olympic stuff. I mean, all the Olympic stuff always is. Rob (24:37) yeah. Yeah. Yeah, no, I don't know what I- Don (24:53) fashionable and desirable, you know? Rob (24:55) except for our torch, we had the worst Olympic torch ever. Don (25:00) The worst Olympic torch saved by the greatest lighting of the torch ever with Muhammad Ali, right? I mean, yeah. Rob (25:05) Muhammad Ali. Yeah, Muhammad Ali. And for those who don't live in Atlanta, the torch is still on the side of the highway and boy howdy. It looks like looks like scaffolding. It looks like somebody just left scaffolding out on the side of the highway. Don (25:14) ⁓ shambles. Yeah. Yeah. Yeah, it is not what I would consider ⁓ pretty, you know, or architecturally ⁓ interesting. Yeah, it looks like Rob (25:30) The only time it looked good was with Muhammad Ali standing on top of it. That's it. Don (25:33) That's what I'm saying. He saved it. He saved it. And haven't they moved that thing around town like three or four times? It was down like where the Olympic like like by the Ted, right? By the by the big venue and everything that then they moved it somewhere else and they moved it on the side of the highway or something like it's. Yeah. That's that's one of those things you can't you can't throw the Olympic. Rob (25:44) Yeah, right. Yeah, no one knows what to do with it. Everybody's like, should we throw it away? And they're like, we can't throw it away. It's a torch. We can't throw the thing away. they're like, fine. They're like, fine. There's an empty lot over up in Doraville. Just go stick it up there for Don (25:58) Yeah. Yeah, give it a plaque and shove it up there. It's funny. So Rob (26:03) Alright, well good trip down memory lane. Good things are coming back. Hopefully bad things are. But yeah, if you're in Atlanta local, I'm going to give another shout out to muchachos. It's. It's muy bueno as the kids say. It's very good. Very good. Well, when we're not eating it muchacho. You can find us at mock the agency.com or of course on all. Don (26:10) Yeah. Muchacho. Yeah, if you're in Atlanta, go give it whirl. Okay, my God. Watch out, we're going Ron Burgundy here. All right, where can everybody find us, Rob? Rob (26:33) socials. We're not hiding. Don (26:33) All right, cool. We're not hard to find. We're not hard to find. All right. All right, thanks everybody. Rob (26:37) All right, see you next time.