Latest Episodes
Episode 61
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May 22, 2023
Ep. 61 - Our Approach to Naming
Don and Rob discuss their process for creating names and helping clients choose the perfect one for their company. Link to episode transcript.
00:17:43
Episode 60
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May 19, 2023
Ep. 60 - Authenticity, as it Relates to Brands
Don and Rob discuss brand authenticity in companies like McDonalds, Ben and Jerry's, and Zappos. Link to episode transcript.
00:25:46
Episode 59
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May 17, 2023
Ep. 59 - We Like to Fish, Too
Don and Rob don't just do marketing and design. Here they share anecdotes of their fishing adventures, from Georgia to Oregon to Costa Rica....
00:29:11
Episode 58
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May 15, 2023
Ep. 58 - Learning and Growing as a Design Student
Don Mock and his daughter Zoe discuss what she has learned her first two years at Georgia Tech's College of Design, and what she...
00:18:12
Episode 57
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May 12, 2023
Ep. 57 - From One Teacher to Another
Don and Rachele discuss their teaching experience and how they got into teaching in the first place. Link to episode transcript.
00:22:31
Episode 56
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May 10, 2023
Ep. 56 - Products Destined for Failure
Rob and Don discuss how they've handled being asked to promote products they thought were less than successful or not something they believed in....
00:17:20